1. Introduction
Welcome to Ekolense — a news and media platform dedicated to delivering reliable information and digital content experiences. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.ekolense.space (the “Site”). Please read this policy carefully to understand our practices regarding your personal data.
2. Information We Collect
We may collect both personal and non-personal information from you in several ways:
- Personal Information: includes details such as your name, email address, or contact information when you subscribe to newsletters, contact us, comment on posts, or participate in promotions.
- Automatic Data Collection: when you browse our website, we automatically collect data such as your IP address, device type, browser version, referring URLs, location (if shared), and pages viewed. This helps us improve content performance and user experience.
- Cookies and Tracking Technologies: we use cookies, beacons, tags, and scripts to identify your preferences and deliver personalized content or advertisements.
3. How We Use Collected Information
Ekolense uses the information collected for the following purposes:
- To operate, maintain, and improve the functionality of our website.
- To personalize user experience and recommend relevant content.
- To serve interest-based advertisements through Google AdSense and other advertising partners.
- To analyze website traffic, audience behavior, and engagement metrics using tools such as Google Analytics.
- To communicate with users about updates, offers, or new features (with consent).
- To comply with legal obligations and prevent fraud or misuse.
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4. Use of Google AdSense and Third-Party Advertising
Our website displays advertisements provided by Google AdSense and other third-party partners. These partners may use cookies and similar technologies to:
- Serve ads based on prior visits to Ekolense or other websites.
- Measure ad performance and prevent duplicate impressions.
- Personalize ads to match your interests or browsing behavior.
Google uses the DoubleClick cookie to enable these ad features. You can opt out of personalized advertising by visiting Google Ads Settings or AboutAds.info.
To learn more about how Google manages data in its advertising products, see Google’s Advertising Policy.
5. Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. Ekolense uses cookies to:
- Recognize returning visitors and save preferences.
- Monitor traffic sources and site performance analytics.
- Display targeted ads and measure ad effectiveness.
You may choose to disable cookies in your browser settings; however, some features of the website may not function properly if cookies are disabled.
6. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Non-personal analytical data may be stored indefinitely for trend analysis and reporting.
7. Data Sharing and Disclosure
We do not sell, rent, or trade personal data. We may, however, share data under the following circumstances:
- With service providers: companies that help us operate the website (e.g., hosting, analytics, email delivery).
- With advertisers: limited non-identifiable data may be shared with ad partners for targeting or measurement purposes.
- For legal reasons: if required by law, court order, or government request to protect our rights or prevent illegal activity.
8. Data Protection and Security
We adopt appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, firewall protection, and secure server environments. However, no online platform can guarantee absolute security.
9. User Rights (GDPR & CCPA Compliance)
Depending on your location, you may have specific privacy rights:
- Access: You can request a copy of your personal information.
- Correction: You can request corrections to inaccurate or incomplete data.
- Deletion: You can request that we delete your data where legally possible.
- Opt-Out: You can opt out of targeted advertising and analytics tracking.
- Withdraw Consent: If you previously consented to marketing or tracking, you can withdraw it anytime.
To exercise any of these rights, contact us at info@ekolense.space. We will respond within 30 days of receipt.
10. Links to Third-Party Websites
Ekolense may contain links to other websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any site you visit.
11. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from minors. If you believe that a child has provided us with personal data, please contact us immediately, and we will take steps to delete it.
12. International Data Transfers
Your information may be transferred and stored on servers located outside your country of residence. By using our website, you consent to such transfers in accordance with applicable laws.
13. Policy Updates and Revisions
Ekolense reserves the right to update this Privacy Policy at any time. Changes will be reflected on this page with an updated “Effective Date.” Continued use of our site after modifications implies your acceptance of the updated terms.
14. Contact Information
If you have any questions, requests, or concerns regarding this Privacy Policy, please contact:
Email: info@ekolense.space
Website: www.ekolense.space